“IF WE DON’T TAKE CARE OF OUR CUSTOMERS,
SOMEONE ELSE WILL.” ~ Unknown
I will be the first to admit, I am not the best person when it comes to displaying tremendous customer service skills. However, my tune changed dramatically after reading “Inside the Magic Kingdom : Seven Keys to Disney’s Success by Tom Connellan. I have always been told wonderful stories about Disney and it being crowned one of the worlds greatest customer appreciation organizations in the world. Naturally, it was nice to hear, but what exactly does Disney have to do with what I am focused on? The answer is simple, everything!
Any business or organization that interacts with people will be compared to the services of other companies. Simply what this means is that people will compare the level of service they received from you to everyone they come in contact with. Take a second to think about one situation where someone displayed amazing customer care skills in your life. That feeling that you may have, good or bad, will forever be compared to any future customer care experience you come into contact with.
“If someone satisfies customers better than you, no matter what type of business, you suffer by comparison.”
One of the most important building blocks to strengthening your customer services skills is leaving an impressive experience with the people your company/organization comes in contact with. Your goal should be to raise the expectations of everyone interaction with your business.